Why You Should be Using Keywords on Pinterest.
Let me start by saying this: if you’re not using keywords on Pinterest, you’re leaving a lot of opportunities on the table! Pinterest isn’t just a place for pretty pictures and inspiration boards—it’s a search engine (yep, like Google!) that helps people discover content. And if you want your content to show up where people are looking, you’ve got to master the art of keywords.
If you're ready to step up your Pinterest game and tap into a goldmine of traffic, let me tell you exactly why keywords should be your best friend! 🚀
What Are Pinterest Keywords? (And Why Should You Care?)
Imagine keywords as the magical GPS for your pins. They help Pinterest understand what your content is about, so it can show your pins to the right people. Think of it this way: if you’ve created an amazing pin about “healthy smoothie recipes,” you want Pinterest to serve that pin to people who are searching for... you guessed it, healthy smoothie recipes!
By sprinkling the right keywords into your pin titles, descriptions, boards, and even your profile, you're basically handing Pinterest a roadmap that leads straight to you.
Pinterest = Search Engine
Pinterest isn't just about visuals. People come here with a purpose—whether it’s planning a vacation, finding outfit ideas, or looking for business tips. And here’s the kicker: 97% of Pinterest searches are unbranded, which means users aren’t looking for specific brands. They’re looking for solutions. This is where your content can swoop in, get discovered, and start racking up those clicks.
How Keywords Can Help You Stand Out
Let’s be real: Pinterest is a big place. Without keywords, your beautiful pins could be lost in the abyss of a million other images. But with the right keywords? You’ll stand out like a sparkly unicorn in a sea of horses! 🦄
Here’s why:
Better Visibility: Using keywords increases the chances of your pins showing up in relevantsearches. When someone types in “work-from-home tips,” you want Pinterest to know your pin fits that category.
Attract the Right Audience: Keywords ensure that the people who see your pins are the ones actually interested in what you have to offer. This means more engagement, more clicks, and ultimately, more traffic to your website or blog.
Boost SEO (Search Engine Optimization): Pinterest SEO is a real thing. The platform ranks content based on relevance, and using keywords in your descriptions, boards, and even profile will give you a serious SEO boost. This means your pins will perform better in search results and gain more traction over time.
Where to Use Keywords on Pinterest
So, where exactly do you put these magical words? I’ve got you covered. Here’s your keyword game plan:
Pin Titles: Always include a relevant keyword in your pin title. For example, “10 Delicious Vegan Recipes” will do way better than just “Yummy Food.”
Pin Descriptions: This is prime real estate for keyword magic! Pinterest pulls from these descriptions to figure out what your content is about, so go ahead and drop a few targeted keywords here.
Board Titles and Descriptions: Make sure each of your boards has a clear, keyword-rich title. “Social Media Marketing Tips” will always perform better than “Marketing Stuff.” And don’t forget to include a description full of keywords—this helps Pinterest suggest your boards to more people.
Profile: Even your Pinterest bio should include keywords related to what you do! If you're all about helping people with online business strategies, make sure you mention that in your profile.
How to Find the Right Pinterest Keywords
Now that you know where to use keywords, the question is, how do you find the right ones? Easy!
Method 1: Pinterest Search Bar
The simplest way is to use Pinterest’s own search bar. Type in a keyword related to your niche and see what suggestions pop up. These suggestions are pure gold—they represent the exact terms people are searching for.
For example, if you type “healthy recipes,” you might see suggestions like “healthy recipes for weight loss,” “quick healthy recipes,” or “healthy dinner ideas.” Use these phrases to guide your keyword strategy.
Method 2: Pinterest Trends Tool
Pinterest also has a Trends Tool, which gives you insights into what’s popular at the moment. You can type in your keyword and see if it's trending. If it is, it’s time to jump on that bandwagon and optimize your content around it!
Method 3: Competitor Research
Check out what your competitors are doing! Look at the keywords they're using in their pin descriptions and board titles. If they’re ranking high, chances are they’re onto something good.
Tips to Nail Your Pinterest Keyword Strategy
Stay Relevant: Don’t just stuff your pins with keywords for the sake of it. Make sure the keywords you use are relevant to the actual content of your pins.
Use Long-Tail Keywords: Instead of just using broad terms like “recipes,” go for long-tail keywords like “quick vegan dinner recipes” or “easy recipes for beginners.” These are more specific and more likely to drive qualified traffic.
Be Consistent: Pinterest loves consistency. So don’t just optimize one pin and call it a day. Make sure you’re using keywords across all your pins, boards, and descriptions regularly.
Test & Tweak: Don’t be afraid to experiment with different keywords and see which ones bring in the most traffic. Pinterest analytics will be your best friend here—check which pins are performing best and adjust your strategy accordingly.
Final Thoughts: Keywords Are Your Pinterest Superpower
By now, I hope you’re convinced that keywords are the secret sauce that makes Pinterest work its magic. With the right keywords, you can boost your visibility, drive the right traffic, and get your pins in front of people who are actively looking for what you have to offer. That means more clicks, more engagement, and more money in your pocket. 💰
So go ahead, dive into the world of keywords, and watch your Pinterest account transform into a traffic-generating machine! You’ve got this!
Now, what are you waiting for? Time to optimize those pins and turn your Pinterest into a powerhouse! 🌟