Few Things I Learned While Starting My Social Media Journey
Hey Boss Up fam! 👋
So, you’ve decided to embark on the rollercoaster ride that is social media, huh? Buckle up, because it’s a wild one. When I started, I thought I had it all figured out—post pretty pictures, add some hashtags, and BAM! Instant success. Spoiler alert: not how it works. But don’t worry—I’m here to share the lessons I learned the hard way so you don’t have to. Let’s dive in!
1. You’re Not Going to Go Viral Overnight (and That’s Okay)
I know, I know—everyone’s dream is to post that one magical video that gets a million views overnight. But unless you’re a cat doing backflips or a grandma rapping, it’s probably not happening right away. And honestly? That’s okay.
Building a solid presence takes time, patience, and a little elbow grease. Focus on creating content that resonates with your audience and shows off your unique vibe. Going viral is cool, but building trust and a loyal community? That’s where the real magic happens.
Fun Fact: Less than 1% of posts go viral, but consistent, relatable content creates long-term success. Trust the process!
2. Posting Without a Plan Will Drive You Crazy
Let me tell you, the “wing it” approach? Absolute chaos. Posting randomly without a plan or strategy will have you pulling your hair out in no time. That’s where a social media planner—like my fave, Notion—saves the day.
Planning your content not only keeps you sane but also ensures you’re hitting your goals and staying consistent. Plus, it’s SO satisfying to see your week or month laid out in advance. If you’re serious about social media, treat it like a business, not a hobby.
Pro Tip: Batch-create your content and schedule it out. Trust me, future you will thank you!
3. Not Researching Your Niche Will Bite You in the Butt
Here’s a tough love moment: if you don’t understand your niche, your audience isn’t going to understand you either. When I started, I thought I could just guess what my audience wanted. Nope. Big mistake.
Research your niche like it’s your homework. What are their struggles? What are they Googling at 2 a.m.? What content do they love? The better you know your audience, the easier it’ll be to create content they can’t get enough of.
4. Long-Tail Keywords are a MUST
SEO isn’t just for blogs—it’s for social media too! Long-tail keywords (think phrases like “how to grow a TikTok following in 2024”) are your secret weapon for getting found by the right people.
When I started incorporating them into my captions, hashtags, and Pinterest pins, I noticed a big boost in traffic. So, don’t sleep on keywords—they’re the breadcrumb trail that leads your dream audience straight to you.
5. Hashtags Are NOT Everything
I know hashtags get all the hype, but here’s the tea: they’re just one piece of the puzzle. Yes, they help with reach, but they’re not the magic solution to growing your account.
Focus on creating content that grabs attention, sparks emotion, or solves a problem. That’s what will get people to engage and stick around—not just a bunch of #trending tags.
6. Not Everyone Wants to See You Win (But That’s Their Problem)
Okay, this one stings, but it’s true: not everyone in your circle (or on the internet) is rooting for you. Some people might roll their eyes or doubt your hustle. Let them.
Your job isn’t to please everyone—it’s to serve your audience and stay true to your vision. The haters don’t pay your bills, so don’t waste your energy worrying about them. Keep showing up, keep growing, and let your success speak for itself.
7. Consistency is Key (Even When You Don’t Feel Like It)
I get it—showing up every day can be exhausting, especially when it feels like nobody’s noticing. But consistency is what separates the dabblers from the doers. The more you show up, the more trust you build with your audience, and the more the algorithms love you.
Fun Fact: It takes 7–13 touchpoints for someone to make a buying decision. Your posts are planting seeds, even if you don’t see the results immediately. 🌱
Final Thoughts
Starting your social media journey is full of ups, downs, and a lot of lessons along the way. But here’s the thing: it’s worth it. Take the time to plan, research, and connect with your audience. Stay consistent, ignore the haters, and remember that success doesn’t happen overnight—but it does happen.
So, grab your planner, brush up on your keywords, and get out there to create content that’s authentically you. And hey, when you hit those milestones (because you WILL), come back and let me know—I’ll be cheering you on every step of the way. 💪
Until next time, keep bossing up! 🖤 #BossUp